Website Improvements to Help Drive Better Conversions for Any NFP

Website Improvements to Help Drive Better Conversions for Any NFP

A good conversion rate for any website is around 2% to 5%. That may seem low, but it makes a difference when you’re trying to solicit donor funds and get more of the community involved in volunteering for your NFP’s mission.  Every single visitor who finds your...
The Best Places to Put Video on Your Not-for-Profit Website

The Best Places to Put Video on Your Not-for-Profit Website

Every year, there are around 3.5 billion viewers who go online to watch streaming video from a number of platforms. That could be over to YouTube for instructional videos about fixing a chicken coop or on social media for the latest dance trend. With all that traffic...