A parent trying to have a career, get kids to appointments, and maybe enjoy a coffee with a friend has to manage time as best as possible. The same principle applies to Australian Not-for-Profits of all sizes and scope. If you want to grow and reach your mission goals, you need time management.
Luckily, your website is an effective tool for boosting operational efficiency and realizing more significant time savings. At Web 105, we frequently work with clients needing to address automation and time concerns. We have compiled a quick list of essential ways your landing pages can boost how you, your volunteers, and your staff spend time.
1 – Work with Professional Web Designers & Developers
Running a current website or building something new takes a lot of time. Even the most streamlined sites have a CMS (content management system) you’ll need to log into and update with appropriate information.
Having a reliable team of expert website designers and developers readily available saves you a ton of time. You can bundle updates like new team members, volunteer campaign events, upcoming galas, and more into a single update the team you hire can do on your behalf.
Not only updates, but a premium team can also build powerful pages essential to your NFP operations, like donor management pages, contact forms, and marketing/PR kits for the media.
2 – Automate Everything You Can
It has never been easier to automate many mundane and repetitive back-office tasks than now. Your website can help automate handling inquiries from new clients, scheduling meetings, or processing donations and client payments.
That time your team spends on these tasks adds up quickly over a week, month, or year. Not to mention, automation with reliable tools cuts way down on human errors. It increases customer satisfaction because . . . face it . . . we are all way too busy right now.
3 – Boost Engagement with an SEO Consultant
Your NFP website is the central online presence for all other accounts and listings. You want to optimize this site with all the tricks and hacks that boost its rank on locally oriented search engines. The trouble is learning SEO (search engine optimization), and implementing those goals takes a lot of time.
Smaller NFPs without an in-house marketing team can save time and money by hiring an SEO consultant. Someone with experience doing on-page keyword research and optimization as well as off-page SEO tactics like building backlinks or creating a consistent brand identity is beneficial to your Australian NFP.
The more visible you are, the less time you have to spend answering questions or trying to attract new clients, donors, and volunteers.
4 – Create a Consistent Content Strategy
Any content creator worth their weight in salt will tell you consistency is more important than occasionally going viral with content. A well-planned content calendar ensures you maintain a consistent message and purpose year after year.
You can hire a professional social media manager to help with this step, but many of your volunteers will know how to create a map with social media posts, blog articles, newsletters, and emails in advance. Scheduling this content boosts visibility and streamlines your client outreach goals.
5 – Proactively Address Issues Before Escalation
Create your NFP website so it collects demographic information and client behaviors. This will inform your team about errors before they become a bigger issue. Things like fixing a broken link or ensuring proper UI/UX through A/B testing are all possible with client feedback.
Take a moment every quarter to complete a website audit. Hiring a professional designer will help, but your goal is to ensure everything is working as it should so you don’t have any long downtime affecting your online presence.
6 – Utilize AI/Chatbots
Being able to reach a “real” person is always better for your reputation. However, you can use an AI/chatbot to automate an FAQ page on your website or to triage what inquiries should go to which NFP department, such as client interest, volunteering, or donorship.
These are automations, but they will require a bit of background knowledge to leverage them well. Chatbots can be created by many online services, but you want to ensure they integrate with current website infrastructure, so be sure to ask your developer upfront if that is a possibility down the road.
7 – Streamline Donor & Volunteer Management
Your website isn’t just for posting information that random users can check out. You can use online portals to better manage donor activity and volunteer engagement. Integrated tools for managing donor data, amounts received, and volunteer scheduling save your administrative staff a great deal of time. You are moving what data entry was into a new space where automation allows tracking funds, generating receipts, and sifting through volunteer information.
Conclusion
A well-planned website can make all the difference in how your NFP operates. Using these tips ensures you get the streamlined nonprofit operation necessary to cultivate new leads, serve target clients, and reach those mission goals everyone hopes you’ll achieve.
Start by contacting our team at Web 105. We have worked with Australian NFPs, government organizations, and healthcare providers for years, carefully crafting highly functional, clean, and mobile responsive websites. We are happy to integrate new tools into your current site or build one from the ground up so you save time and redirect assets to what matters most – serving your clientele.
FAQs
Why is business time important?
Your business time is different for an NFP compared to a local restaurant or retail shop. Instead of maximizing profit, you are helping to better serve your local community and fulfill your organizational goals by using your website to save time on administrative and repetitive tasks.
What makes a good website?
Every NFP website is different, but the goal is something that is informative, easy to navigate, mobile responsive, and helps visitors connect with the specific sections of your organization likely to bring value to their lives.
How to make your business website stand out?
The best website designs are always related to the unique needs of your customers. Using fast loading pages with engaging visuals and content optimized for search engines is your best design cocktail. As long as you consistently update this site, you should rank reasonably well on search engines and stand out from the crowd.