Before the internet was an everyday tool for listening to music or watching cat videos, businesses had to rely on traditional PR, such as press releases. That would involve calling up some “AD man” from a 1950’s playbook to secure billboards, print ads, radio spots,...
When you perform a basic Google search for “local animal shelter” or “how to change a tire,” there is a new result above the search results. Search engines like Google, Bing, DuckDuckGo, and others are using generative AI (artificial intelligence) to answer your...
The trending dance videos on TikTok or perfectly curated images on Instagram may be all the rage, but there is another social media platform that often gets overlooked by Australian Not-for-Profits – LinkedIn. With over 15 million Aussies and a global reach of over 1...
Fundraising is a challenge. Even with all the support in the world and a fully optimised online presence, you may still only see a 25% to 35% return on effort. However, that return could fund your Australian Not-for-Profit for years to come. Of the many tools at your...
The New Year has come and gone, and it’s time to turn your attention to your leadership team’s new goals. Finding the financial resources for a patient passenger van or additional volunteer workspace requires much-needed donor interest. The trick is, how do you...
