That’s “Datatainment”


Posted on

March 14, 2012

Adding some spice to the statistics

Sports fans currently have access to data, previously unimaginable, and with the current influx of Fantasy leagues, live streaming stats, custom apps – there’s plenty to take on board. However, currently, the data is presented in a dry format, which assumes a degree of existing knowledge on behalf of the user.

Richard Ayres, who currently works with 2011 FA Cup winners, Manchester City FC recently spoke at South by South West Interactive about what he calls “Datatainment”.

Read the full article here.

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