Content Is Key Online


, , ,

Posted on

March 9, 2012

Is your website content affecting your search engine ranking?

Shopping carts or e-commerce sites frequently have problems attracting visitors and a very common cause is the website owner copying product information directly from a supplier’s website.  I recently came across an example where over 60,000 websites had published a copy of the same product information.

What happens in this situation?

Search engines hate duplicate content.  It costs them money to maintain around a trillion documents in a database. So, when Google sees all this replication, it decides to relegate all but a handful of copies to its supplementary index – it is saving money by this culling process.  The thing is the pages it maintains in its primary database are likely to change as it constantly reviews the web.  The e-commerce site owner who replicates supplier information has trouble keeping track of whether they are even in the primary index.

Here is a video on the subject by Matt Cutts.  Matt is the Google employee in charge of Google’s anti-spam department.  He is widely regarded by the SEO community as Google’s main spokesperson on SEO.

How do I optimize an e-commerce site without rich content?

If you have any further questions about SEO or would like to know how to improve your website’s ranking, call WEB105 today on 1300 932 105.