Why SEO is a must for your business

Why SEO is a must for your business

What’s the first thing you do when you want to learn more about a product? Or find out the latest news about a business, person, or even your favorite TV show? If you are like most of the population, you carry out an online research. Google alone processes over 3.5...
Google is Testing a Feature No One Seems to Want

Google is Testing a Feature No One Seems to Want

Google is testing a new feature in desktop search that, quite frankly, no one is happy about.  Jennifer Slegg from The SEM Post reported on seeing autoplaying videos in Google search and the chatter around the web has been nothing but negative.  Videos will initially...
Fans and Followers aren’t enough

Fans and Followers aren’t enough

It’s a weird time to work in marketing. While everybody’s doing social, content and SEM, many brands don’t know much more than that. How do you go from getting a few likes here and there to using social media to create satisfied, passionate advocates of your...
Timing is Everything in Digital Marketing, too!

Timing is Everything in Digital Marketing, too!

As the digital world gets more trackable and data-driven, digital marketing is leading the way. The timing of your digital marketing efforts can be an important factor.  Just like in Journalism 101, learning the 5 W’s – Who, What, Where, When and Why – is important in...