From the perspective of a not-for-profit organisation, having a website is merely a formality. An administrative box to check. A placeholder while precious time and resources are funnelled elsewhere. However, in this day and age, the world of web design is...
What’s the first thing you do when you want to learn more about a product? Or find out the latest news about a business, person, or even your favorite TV show? If you are like most of the population, you carry out an online research. Google alone processes over 3.5...
Google is testing a new feature in desktop search that, quite frankly, no one is happy about. Jennifer Slegg from The SEM Post reported on seeing autoplaying videos in Google search and the chatter around the web has been nothing but negative. Videos will initially...
Statistics say roughly one-fifth (21%) of the marketers surveyed globally in April had already started a digital transformation program, and 9% already had one in place for two years. One-third of respondents say they were planning to adopt a digital transformation...
It’s a weird time to work in marketing. While everybody’s doing social, content and SEM, many brands don’t know much more than that. How do you go from getting a few likes here and there to using social media to create satisfied, passionate advocates of your...
