A solid and informative online presence is crucial to your success as an Australian not-for-profit (NFP). Engaging your clients is more than a big marketing image and a quick overview of your mission.
Many clients and donors will seek out your website for additional information. While you certainly want to encourage potential clients to talk to your team, a quality FAQ (frequently asked questions) page on your website can do the work for you.
Something as straightforward as a list of questions and answers with your writing voice and branding ensures you get the conversion rates and SEO you need to increase your page rank results.
Let’s look closer at the value of a FAQ page and how it can transform your nonprofit organization’s online identity.
What is an FAQ Page?
A well-made FAQ page is a collection of the most common questions the community around your nonprofit asks. It can cover anything from if you are NDIS funded to your business hours.
The goal is to boost your community communication by having a comprehensive collection of inquiries that take up space and time in your email inbox. You can move volunteers or team members from answering questions to more crucial organizational operations.
The best part is your clients and volunteers do the work for you. They provide feedback – you update the FAQ page.
Why Does Your NFP Need an FAQ Page?
- Builds Trust: Offering honest, clear, and informative answers demonstrates that you care about your community. It helps cultivate a transparent relationship that fosters trust with your target audience.
- Informs Community: The primary role of an FAQ page is to provide information to your community. They won’t need to email or call your team when the answer is already written out.
- Saves You Time: Addressing all the frequent inquiries you receive using a simplified webpage allows your nonprofit organization to focus its resources on crucial mission-related goals.
- Boosts Conversions and SEO: SEO (search engine optimization) is a highly competitive field. The more you can use the FAQ page for additional keyword injections relevant to your mission, the better your conversions on search engine results.
Tips for the Perfect Nonprofit FAQ Page
Start with the Most Common Questions First
Building an FAQ page requires having a list of questions. Look through your recent emails or donor requests and begin with a list of 10-15 common questions. This will be the foundation of your FAQs that you can update whenever you have a free moment. Always include your address and contact information on this page!
Keep Answers Simple and Short
Potential clients and donors are coming to your FAQ for answers, not blog posts. They want simple, quick, and easy-to-read solutions. Keeping information concise enhances the client experience and smooths out the process of community members reaching the conclusions you want them to reach.
Have a Searchable Feature
You want to include a searchable feature on your FAQ page. This looks like a magnifying glass with a search bar next to it. A quality website design and development team like ours at Web 105 can help with this improvement. It makes it even easier for visitors to find what they want.
Infuse Your Content with SEO
Your FAQ page is another fantastic opportunity to boost SEO with some additional keywords related to your Australian NFP and goals. It will empower you to stand out in the competitive online world.
Have a Clickable Button for Additional Contacts
You want feedback and a way to contact your team directly on your FAQ page. Adding a clickable button with a CTA (call to action) to “click for other questions” funnels visitors to speak with your staff or volunteers if their questions are not answered.
This will inform future updates to your FAQ page and improve your overall customer experience.
Occasionally Update the FAQ Page
Your FAQ page is a living, breathing animal. Update it every month or so with the most relevant questions so your community connections remain entirely informed.
These updates are a great place for additional marketing, like capital fundraising campaigns or upcoming events.
Make it Mobile Responsive
Just like any other part of your website design and development, your NFP’s FAQ page should be 100% mobile responsive. As this page will likely be text-heavy, be sure to test it out on an iPhone, Galaxy, or tablet to check that the text isn’t too small or in an odd font.
Best Questions for Your NFP FAQ Page
We don’t want to leave your NDIS-funded nonprofit organization without an exceptional starting point for your FAQ page. Here are some good questions to consider as the foundation for your new or updated web page.
- Is your organization funded by the NDIS?
- What is your not-for-profit mission?
- Where does the money go when I donate to your nonprofit?
- Are you located and operated within Australia?
- Who runs your NFP?
- How can I partner with your mission, goals, and activities?
- How do I make a donation to your NFP?
- Where can I find your most recent financial documents?
- Are you listed on social media platforms?
If you can, adjust these questions with the name of your organization. That will help with brand recognition. Also, list your contact information so donors and clients know where to reach out for additional information.
Wrapping Up
As an Australian NFP, you have an uphill battle of informing the general public of your goals and mission. An excellent tool to aid you in this journey is a vibrant and active FAQ page.
Our team at Web 105 works with nonprofit, healthcare, and government organizations like yours. We offer premium website design and development services for updating your site, integrating new features, or building a highly engaging and easy-to-navigate new presence.
Reach out today for a stunning and informative FAQ page that reflects your nonprofit’s branding. Give us a call, and let’s schedule a time to discuss your unique needs. Your FAQ page may be the final component in a comprehensive marketing strategy to grow and reach crucial NFP goals this year.
FAQs
How do you structure a FAQ page?
Start by collecting a list of questions to answer. Next, put them in a simple text format that can be quickly uploaded to your website. Be sure to infuse the answers with SEO keywords and always have a way to contact your team on the page. You may want to categorize the questions as you grow the page.
How do I make my FAQ page interesting?
Maintain a friendly, conversational tone that reflects your brand identity. Talk to visitors of your Australian nonprofit as if they were in the room with you, and be concise with your answers so they get the information they need the most.
What is the best format for a FAQ document?
A well-made FAQ page needs to be mobile-responsive. You can keep a physical version of this website design for printable handouts at conferences, foldable brochures, or mailing campaigns. A PDF or Word format is best for this document.