Australia’s thriving not-for-profit (NFP) sector is full of incredible organisations offering everything from help for the blind to providing essential services, often targeting those in most need. With so much variety for clients and the public to explore, you want a way to connect with your target audience beyond a simple “hello” and “thank you” provided by a customer support team.
A great way to boost your nonprofit organisation’s legitimacy and transparency is through an immersive Meet the Team page. This is a centralised location where you get to add a personal touch to your website by showcasing the skills, talents, and stories of those driving your mission forward. Here’s why adding a team page could be the best strategic move for your next NFP website design project.
Boosts the Trust Factor
The nonprofit sector absolutely runs on trust capital. A Meet the Team page is not only a window into how your organisation operates, but it is a trust signal to all your various website visitors. Being able to see real faces and read team member bios crafts a highly engaging narrative for your nonprofit brand. It is an effective way to send a message to your supporters that you are real, here to help, and committed to your mission.
Encourages Strong Client Relationships
Good relationships with donors, stakeholders, volunteers, and clients are the foundation of any NFP. With a Meet the Team page, you go beyond faceless names and titles. You are providing a new level of familiarity and comfort, so clients know exactly who they are dealing with. That paves the way for a strong, more meaningful interaction that directly impacts positive online reviews and future dealings. It is an invitation to connect, engage, and build relationships.
Showcases Talent
Your team members are your NFP’s greatest asset. It is rewarding to external and internal audiences to highlight the various skills, experiences, and roles of your staff within your unique organisation. Now, you can celebrate educational achievements, particular strengths, or recent accolades that boost your collective strengths. This underlying expertise backs up the validity of your NFP and is a crucial part of getting better NDIS funding, as credibility is vital.
Makes Your NFP Memorable
When you’re designing or working with a team like ours at Web 105, you want to personalise everything. That includes fun team boils that give a story to your organisation. That will make it easier for website visitors to see the individuals behind your mission and remember why they are there to help. This is how you build communities.
Helps Your Customer Service
It is incredibly frustrating when you don’t know whom to contact on a website. A Meet the Team page highlights precisely where website visitors should go to seek assistance or get the customer service needed for everything from scheduling a tour of your facilities to engaging your services for a loved one. That is a great way to boost customer service that turns into exceptional word-of-mouth marketing.
Makes Your Brand Stand Out
With so many NFPs operating around Australia, you want to stand out. A quality team page populated with vibrant pictures of hardworking staff, unique team bios, and exciting stories provides authenticity to your brand. It showcases the “human element” you need to relate to your target audience and differentiates your business by showing your people are what make you unique.
Establishes Legitimacy
An underlying attribute of Google and other search engines is authenticity and authority. A well-crafted Meet the Team page contributes to your website structure beyond simple SEO options. It shows that you are not a thrown-together organisation on paper but a living, breathing opportunity full of unique individuals. That helps improve your overall rank as it lends more legitimacy to what you are trying to achieve.
Tips to Nailing Your Meet the Team Page
Now that you see the many benefits of leveraging a Meet the Team page let’s talk specifics. You can call this page anything you would like. Many organisations add a section to their About Us page instead of making it separate.
The point is to have an area where you can “meet and greet” your team members. Here are some other tips for this section that can help:
1 – Make Everything Consistent
Consistency in your team member bios reassures your audience of your professionalism. Uniformity in photo styles, bio formats, and voice reflects a cohesive and well-organised team. Try to keep the same layout so the only thing that changes are the photos and bios. This also helps streamline your website’s loading time and appearance.
2 – Let Your Brand Personality Shine
The language of your team page should echo your brand’s ethos. Is your NFP approachable and casual, or professional and formal? For example, have a professional copywriter or single team member head up collecting and editing all the team bios so you have consistency in branding, but let the source material be unique to your individual members. You may be surprised at what comes out.
3 – Include Links to Small Information
A Meet the Team page should inform but also engage. Links to articles, achievements, or case studies related to team members can build depth and intrigue, inviting your audience to delve deeper into who you are. This is a great place to put your top blog posts, popular social media profiles, or recent news. It adds cohesion to your NFP website.
4 – Showcase What Makes Your Team Unique
Every team member has a story. Celebrate individual accomplishments, passions, and even quirks. These details draw in your audience and give them reasons to remember and choose you. Let your storytelling muscle flex a bit here to make everything unique to your NFP brand.
5 – Create an Overview Page & Individual Team Member’s Pages
Yes, you can have a small section on your About Us page, but why not go “all in” with this concept? While an overview page gives a snapshot, individual pages provide a space for each team member’s complete narrative to unfold. This structure caters to visitors at different stages of engagement and provides more content for search engines to index. Plus, you get to take a fun “team photo!”
Conclusion
At Web 105, we’ve seen many forms of healthcare, NFP, and government organisational websites. Oftentimes, these get a little too professional and lose the fun little details that make your NFP unique.
A great way to expand what you do, offer, and how you help is to build a Meet the Team page. If you would like help getting this offering into your website’s structure, contact our team. We look forward to bringing out the incredible details of your team so the world can see how valuable you are to Australia and beyond.
FAQs
Why are team pages important?
Team pages are important because they humanise your organisation. They allow website visitors and potential donors to see the individuals behind your mission, fostering trust and transparency.
Should you list your employees on your website?
Yes, listing your employees on your website, particularly in team bios, can be highly beneficial. It can improve the personal connection between your team members and your audience. However, if you have a massive organisation with 25 or more employees, you may only want to feature your leadership, stakeholders, or department heads.
What pages are required on a website?
This will depend on your organisation and the goals of your website. The basics generally include a Home Page (landing page), Services/Products, About Us (where you can include team members), and Contact Us pages.