It’s a weird time to work in marketing. While everybody’s doing social, content and SEM, many brands don’t know much more than that. How do you go from getting a few likes here and there to using social media to create satisfied, passionate advocates of your...
Econsultancy’s Internet Statistics Compendium is a collection of the most recent statistics and market data publicly available on online marketing, ecommerce, the internet and related digital media. The compendium is available as 11 main reports (in addition to two...
Ninety percent of people will use a search engine as their first point of call when they’re looking for a new product or service. SEO is vital to that, and you can’t have SEO without a website. How you treat your website has a direct correlation to people’s ability...
As the digital world gets more trackable and data-driven, digital marketing is leading the way. The timing of your digital marketing efforts can be an important factor. Just like in Journalism 101, learning the 5 W’s – Who, What, Where, When and Why – is important in...
Search engine optimization (SEO) campaigns need to be results-driven, manageable, and cost-effective, and it makes intuitive sense—after all, these qualities should realistically apply to any marketing campaign. However, your SEO campaign needs one extra ingredient if...
