A new year means one more opportunity for your Not-for-Profit to launch a stunning website. Instead of getting lost in the endless search results for your niche area, you could be topping the charts, getting more donations and volunteers than ever before.
A significant part of leading the charge in Australian NFPs is having the UX (user experience) that drives engagement. With all the digital changes happening around website design and development, our expert team at Web 105 wanted to take a moment and point out the trends we see as a “must-have” for your new landing page.
1 – Everything is Personalised
The idea of personalising your website is no longer a trick for getting more views. To remain competitive, you must create a tailored user experience that rewards frequent visitors who return for more information.
You’ll want to engage with dynamic landing pages, product recommendations based on user behaviour, and customised email triggers to connect more effectively with your target audience. Every interaction between a visitor and your website needs to feel relevant and engaging so retention grows.
2 – Voice Search Optimisation
Around 20.5% of all online searches are triggered by voice-activated software and AI tools like Siri, Alexa, and Hey Google. That is a big chunk of online traffic, and you need to optimise your content to get better returns.
NFPs need to change content around so it reflects natural voice inquiries. Try to incorporate more long-tail keywords and structure the content so it answers the most common questions your audience is likely to have. (That’s why we put an FAQ section at the end of this article!)
3 – Integrating Chatbots
Chatbots are on the rise everywhere. From booking a hotel room on the Gold Coast to getting an answer about organic fruit at your local grocers, you can count on a Chatbot for help.
The good news is it doesn’t take a lot of work to create a customised bot for your website. As long as you have an expert development team like ours helping you out, there are plugins and extensions you can integrate that will boost UX and engagement.
4 – Allowing Custom Themes
Back to the idea of personalisation. We are seeing a lot of websites with dynamic theme options. The most common is having a “switch” somewhere on the website where users can flip between a bright or dark theme.
Other options could be features you can toggle off and on, adaptable designs based on geolocation, or even visual elements that naturally change based on the time of day or season of the year.
5 – Simplified Navigation
The more visitors you get to your Australian NFP’s website, the easier it should be to triage their UX. People don’t want to jump through a ton of hoops to find the information needed. Your website needs to reflect this behaviour.
Do your best to streamline menus and always prioritise content over anything else. You can achieve this through hidden menus, collapsible sections, and a minimalistic aesthetic with plenty of white space.
6 – Focus on Speed
Over 40% of online shoppers will abandon a site if it takes longer than three seconds to fully load. Your NFP’s website is no different. You may not be selling the latest headgear or t-shirt, but you still need to optimise your site for speed.
There are all kinds of suggestions to boost loading and operation speed like:
- Minimise the number of HTTP requests (file requests).
- Try implementing a CDN (Content Delivery Network).
- Optimise all images by compressing the larger ones.
- Make sure your browser HTTP is caching.
- Minify CSS and JavaScript features.
- It’s best if you limit the number of redirects on your site.
- Talk to your web host to ensure it is not throttling your visitation numbers.
7 – Enhance Privacy Features
More and more visitors prefer a privacy-focused website over other options. They want to feel like their data isn’t going to be sold off to a bunch of third-party businesses sure to spam their email inboxes.
Even if you don’t collect a thing, add clear data use policies to your website, easy opt-out forms, and user-friendly consent mechanics that build trust with your visitors.
8 – Inclusive Website Design
Always launch a website that is inclusive by nature. NFPs work with so many protected groups that it makes perfect sense to have a website adjusted to those groups’ needs.
The goal is to make your website a rewarding experience regardless of the visitor’s language, cultural background, or disability. Not only will this broaden your target audience, but it will help cultivate a sense of community.
9 – Mobile Responsive Design
We hammer on this web design point more than any other. Your website must be fully responsive to mobile devices to be a competitive NFP online presence in the current digital climate.
The majority of users and search inquiries come from portable devices like smartphones, tablets, and laptops. Your site must reflect this change, or you will be lost to those who have already adapted.
Taking 2025 UX by Storm with Web 105
All these UX trends and design suggestions for 2025 won’t matter if your website isn’t being updated or built anew. The best way to implement the changes we’ve recommended in this article is by contacting our professional design and development team at Web 105.
We have years of experience launching stunning websites for government agencies, NDIS-backed NFPs, and healthcare providers. Our team can customise your website so it is user-friendly, easy to find, and updateable so you can maintain a strong presence with your target audience.
Reach out today, and let’s schedule a consultation. Corporate websites and NFPs all have a shared need – to engage with users online, and we at Web 105 can help!
FAQs
What is the outlook for UX design in 2025?
2025 will be the year of AI integration. More personalisation and user-centric experiences will be emphasised so the “recall factor” of your visitors is as high as possible – leading to more return hits and clicks.
What is the demand for UI/UX in 2025?
Businesses and organisations of all sizes and scopes recognise the competitive level of being online. UI/UX is crucial to providing a rewarding experience, so you remain at the top of any crowded market.
What are the 7 pillars of UX design?
The seven pillars of UX may fluctuate a little, but the most common are usefulness, usability, findability, desirability, accessibility, credibility, and value without having to spend a lot of time searching.