Most visitors to your NFP website will spend under a minute exploring all your services, latest news, and engagement pages. That gives you barely any time to convince them to make a donation, sign up for a volunteer spot, or clean enough to share your mission and...
Getting the much-needed funding your Not-for-Profit requires to meet operational and capital goals is never easy. You have to appeal to a wide range of people, from long-term donors to first-time fans. A good way to supplement your fundraising goals is with PPC...
The average website page load speed is roughly 1.9 seconds on a desktop and 1.7 seconds for a mobile device. Why does how quickly your NFP’s website loads make a difference? When a page load time changes from 1 second to 3 seconds, the instances of visitors “bouncing”...
Social media is experiencing another renaissance. Consumers used to rely on curated news feeds full of notifications from friends, family members, and influencer accounts. With more and more companies moving to PPC (pay-per-click) advertising on social media, these...
Baby Boomers are everywhere. No, we’re not talking about kangaroos. This popular American term is often used to classify people born in the post-WWII era (1946-1964). Why do Boomers matter so much to marketing? They make up 21.5% of the total Australian population...
