Before the internet was an everyday tool for listening to music or watching cat videos, businesses had to rely on traditional PR, such as press releases. That would involve calling up some “AD man” from a 1950’s playbook to secure billboards, print ads, radio spots,...
When you perform a basic Google search for “local animal shelter” or “how to change a tire,” there is a new result above the search results. Search engines like Google, Bing, DuckDuckGo, and others are using generative AI (artificial intelligence) to answer your...
There has always been competition for social media space. Businesses know that developing a fun and engaging platform generates billions in ad revenue. That idea was hammered home when Twitter became X in 2023. The digital doorway swung wide open, and competitors...
Hosting any kind of annual gala or seasonal event is challenging enough. Between hiring the right caterers and ensuring everyone on your NFP’s donor list is contacted, you may encounter financial issues. It can be highly cost-prohibitive to run a large-scale program. ...
The trending dance videos on TikTok or perfectly curated images on Instagram may be all the rage, but there is another social media platform that often gets overlooked by Australian Not-for-Profits – LinkedIn. With over 15 million Aussies and a global reach of over 1...
