Every single visitor to your website is an opportunity. As an Australian not-for-profit, you want donors, volunteers, advocates, clients, and community members to engage with all your information as much as possible. That engagement is how you best meet your...
The rapid emergence of artificial intelligence (AI) across everything from Google search results to the chatbots used when booking a hotel is impacting not-for-profits. Charities across Australia are waking up to the idea of balancing budgets, growing sponsor...
When someone searches for a plumber after a pipe bursts or a decent place for Chinese food, major search engines like Google generate local results first. These are the services or businesses closest to the user. Even when they’re using a VPN or other anonymizing...
When a person searches for a service your Australian Not-for-Profit offers, they almost always end up on a website or social media profile. This is your primary point of contact. It’s the bulletin board that describes what you do, how you help, and how they can engage...
Every website is different, but one thing tends to remain the same. No matter if the site is for an Australian not-for-profit or a local rock band, it tends to have the same five core pages: Home, About, Services/Products, Contact, and Legalese (privacy policy, user...
