Case Study:
Chevromist Website Design Refresh and Modernisation
The Client
Chevromist Kennels is one of Australia’s most trusted breeders, renowned for connecting families with healthy, happy puppies. With decades of experience and a strong online presence, Chevromist’s website plays a crucial role in building trust and helping potential owners learn about breeds, browse available puppies, and make confident decisions.
The Challenge
Although Chevromist’s website had served the business well, its design had grown dated and no longer reflected the professionalism and trustworthiness of the brand. The visual layout was cluttered and slow to load, making it harder to navigate and less engaging for visitors.
Chevromist wanted a modern, clean, and user-friendly website that would:
➤ Refresh the look and feel while maintaining all existing features and content.
➤ Improve site performance and loading speed.
➤ Strengthen trust and connection with potential puppy buyers.
➤ Support ongoing sales growth through improved presentation and engagement.
The challenge was to deliver these upgrades without disrupting the existing site structure or user experience that Chevromist’s audience was already familiar with.
The Challenge
Although Chevromist’s website had served the business well, its design had grown dated and no longer reflected the professionalism and trustworthiness of the brand. The visual layout was cluttered and slow to load, making it harder to navigate and less engaging for visitors.
Chevromist wanted a modern, clean, and user-friendly website that would:
➤ Refresh the look and feel while maintaining all existing features and content.
➤ Improve site performance and loading speed.
➤ Strengthen trust and connection with potential puppy buyers.
➤ Support ongoing sales growth through improved presentation and engagement.
The challenge was to deliver these upgrades without disrupting the existing site structure or user experience that Chevromist’s audience was already familiar with.
The Solution
Web 105 (part of the OPMC Group) delivered a complete website redesign and modernisation for Chevromist, blending modern design principles with seamless functionality retention.
Key elements of the solution included:
➤ New WordPress build using Elementor – ensuring easy ongoing updates by Chevromist’s team and long-term flexibility.
➤ Retained existing structure and URLs – to preserve SEO rankings and ensure smooth continuity for returning visitors.
➤ Refreshed visual design – applying clean, modern layouts, improved typography, and high-quality imagery for a professional, trustworthy presentation.
➤ Performance optimisation – streamlining assets for faster page loads and improved browsing across devices.
➤ Cross-browser and mobile testing – ensuring a consistent and secure user experience.
➤ Training and launch support – with instructional videos enabling Chevromist’s staff to manage updates confidently after go-live.
Chevromist also received a 20% loyalty discount as an existing OPMC client, ensuring a cost-effective rebuild that maximized value within their budget.
The Solution
Web 105 (part of the OPMC Group) delivered a complete website redesign and modernisation for Chevromist, blending modern design principles with seamless functionality retention.
Key elements of the solution included:
➤ New WordPress build using Elementor – ensuring easy ongoing updates by Chevromist’s team and long-term flexibility.
➤ Retained existing structure and URLs – to preserve SEO rankings and ensure smooth continuity for returning visitors.
➤ Refreshed visual design – applying clean, modern layouts, improved typography, and high-quality imagery for a professional, trustworthy presentation.
➤ Performance optimisation – streamlining assets for faster page loads and improved browsing across devices.
➤ Cross-browser and mobile testing – ensuring a consistent and secure user experience.
➤ Training and launch support – with instructional videos enabling Chevromist’s staff to manage updates confidently after go-live.
Chevromist also received a 20% loyalty discount as an existing OPMC client, ensuring a cost-effective rebuild that maximized value within their budget.
The Results
The new Chevromist website offers a modern, high-performing online experience that builds credibility and enhances user engagement.
Key outcomes include:
➤ A refreshed, mobile-responsive design that presents the Chevromist brand as trustworthy and professional.
➤ Improved navigation and layout, making it easier for potential customers to find information and view available puppies.
➤ Faster page load speeds, reducing bounce rates and improving user satisfaction.
➤ SEO continuity, with all prior indexed pages redirecting properly and maintaining organic visibility.
➤ A future-ready platform that enables Chevromist to easily update content and expand features as their business grows.
This project represents another example of how Web 105 helps long-standing clients modernise their digital presence while maintaining the integrity and trust their customers rely on.
It doesn’t take much for a customer to decide to leave the site and abandon a purchase so the less steps involved in that process, the better.
Things like having too many pop ups, a slow check out process, or not allowing certain payment options are all things that may result in an abandoned purchase
If you would like to learn more about our web development services, get in touch with us today!


