Case Study:
Website Refresh for Dr. Brooke Schampers
The Client
Dr Brooke Schampers is a passionate leader in Emergency and Critical Care (ECC) veterinary medicine. Having launched her career in one of Australia’s busiest veterinary hospitals, she’s built a reputation as a dedicated professional committed to both animal care and industry advocacy. Through public speaking, education, and her growing eBook collection, Dr. Schampers has become a trusted voice in the ECC space.
As her professional influence expanded, so did the need for a website that reflected her expertise and passion.
The Challenge
While Dr. Schampers already had an online presence, her website didn’t fully reflect her evolving career and vision. The challenges included:
➤ An outdated design that lacked the professional polish needed to match her growing influence.
➤ Difficulty in updating content and offering new resources, such as her eBook store.
➤ Limited mobile optimisation and slow site performance.
➤ Lack of a central platform to manage speaking engagements and industry partnerships.
Dr. Schampers needed a solution that delivered high-quality results within a practical framework to fit her immediate needs.
The Solution
OPMC delivered a solution that focused on achieving maximum impact with a smart, resourceful approach. By using cost-effective tools and a targeted development strategy, we were able to deliver professional results in a short time frame.
Key Elements Included:
➤ Modern, responsive design: Using Divi, a powerful but flexible WordPress theme, we refreshed the site’s design to better align with Dr. Schampers’ professional image while keeping it budget-conscious.
➤ Content migration and optimisation: We streamlined existing content to enhance user experience and engagement without the need for a complete overhaul, ensuring the project remained efficient.
➤ eCommerce integration: We maintained the existing integration with Dr. Schampers’ Stan Store for eBook sales, optimising the store for better navigation and conversion.
➤ Mobile and SEO optimisation: Essential improvements were made to ensure the site was mobile-friendly and laid the groundwork for better SEO performance.
Tech Stack Used:
➤ WordPress: The core platform for content management and easy site updates.
➤ Divi Theme: A flexible, user-friendly theme that enabled a professional, responsive design.
➤ Stan Store Integration: For seamless eBook sales and transaction management.
➤ Google Analytics: For monitoring site traffic and user engagement.
➤ Basic SEO Tools: For essential meta title and description setups to improve search engine rankings.
The Solution
OPMC delivered a solution that focused on achieving maximum impact with a smart, resourceful approach. By using cost-effective tools and a targeted development strategy, we were able to deliver professional results in a short time frame.
Key Elements Included:
➤ Modern, responsive design: Using Divi, a powerful but flexible WordPress theme, we refreshed the site’s design to better align with Dr. Schampers’ professional image while keeping it budget-conscious.
➤ Content migration and optimisation: We streamlined existing content to enhance user experience and engagement without the need for a complete overhaul, ensuring the project remained efficient.
➤ eCommerce integration: We maintained the existing integration with Dr. Schampers’ Stan Store for eBook sales, optimising the store for better navigation and conversion.
➤ Mobile and SEO optimisation: Essential improvements were made to ensure the site was mobile-friendly and laid the groundwork for better SEO performance.
Tech Stack Used:
➤ WordPress: The core platform for content management and easy site updates.
➤ Divi Theme: A flexible, user-friendly theme that enabled a professional, responsive design.
➤ Stan Store Integration: For seamless eBook sales and transaction management.
➤ Google Analytics: For monitoring site traffic and user engagement.
➤ Basic SEO Tools: For essential meta title and description setups to improve search engine rankings.
The Results
The website refresh successfully positioned Dr. Schampers as a trusted leader in ECC, providing her with a professional, user-friendly platform that meets her current needs.
➤ Professional credibility: A refreshed design now communicates Dr. Schampers’ expertise and attracts more collaboration opportunities.
➤ Improved user engagement: The site is now more accessible, with a clearer layout that invites visitors to explore Dr. Schampers’ resources.
➤ Increased conversion potential: The eBook store and other resources are now more visible and user-friendly, helping to drive greater sales.
➤ Long-term scalability: Dr. Schampers now has a website that she can manage independently, allowing her to update content and grow her online presence over time.
Visitors leave a site quickly if the experience feels slow or cluttered. Too many pop-ups, complicated forms, or limited options can drive people away before they take action.
Want a smoother website experience for your visitors? Get in touch with us today!