Case Study: Website Redesign for Community Mental Health Australia
The Client
Community Mental Health Australia (CMHA) is the national peak body for the community-managed mental health sector in Australia.
Representing over 400 organizations across various states and territories, CMHA advocates for an inclusive and accessible mental health system, focusing on human rights.
Their work spans disability, health, and social services, making them a key voice in national mental health reform and policy.
The Challenge
CMHA’s existing website, while functional, needed a major refresh to better reflect the organization’s growing influence as a national advocate for mental health. The website’s challenges included:
➤ A dated design that no longer resonated with the organisation’s values and mission.
➤ The need for enhanced user engagement while maintaining existing features.
➤ Improving accessibility and aligning with the latest WCAG 2.2 guidelines.
➤ Seamlessly integrating the ACDC project website under the CMHA domain to enhance user access and SEO.
The Solution
Web 105, part of the OPMC Group, proposed a two-phase approach:
Phase 1: Website RedesignA full visual overhaul while keeping the site’s core structure intact. Key elements included:➤ Development of custom digital and brand style guides. ➤ Use of custom imagery and iconography to elevate the brand. ➤ Streamlined information architecture based on stakeholder needs. |
Phase 2: Integration and ExpansionIntegration of ACDC into a dedicated subdomain to preserve SEO and functionality. Other enhancements included:➤Migration of content and improved social media integration. ➤Added map functionality for improved contact page visibility. ➤Training resources for CMHA’s team to manage content independently. |
The Results
The refreshed CMHA website successfully launched with:
➤ A modern design that reflects CMHA’s core values of dignity, collaboration, and fearless advocacy.
➤ Improved navigation, making it easier for stakeholders, policymakers, and the community to engage with CMHA’s content.
➤ Seamless integration of affiliated projects, providing enhanced visibility into CMHA’s ongoing work.
➤ Scalable architecture that supports the organization’s future growth.
Client feedback praised Web 105’s flexibility and responsiveness, with the site aligning perfectly with CMHA’s 2025–2027 strategic vision. Additionally, the new site has enhanced CMHA’s online visibility and user engagement, positioning them for continued success in their advocacy efforts.
It doesn’t take much for a customer to decide to leave the site and abandon a purchase so the less steps involved in that process, the better.
Things like having too many pop ups, a slow check out process, or not allowing certain payment options are all things that may result in an abandoned purchase
If you would like to learn more about our web development services, get in touch with us today!