Every year, there are around 3.5 billion viewers who go online to watch streaming video from a number of platforms. That could be over to YouTube for instructional videos about fixing a chicken coop or on social media for the latest dance trend.
With all that traffic focusing on video content, it only makes sense for your team to invest in some nonprofit videos. As an NDIS-backed organisation in Australia, you have the unique ability to speak to your potential donors or website visitors in a way that is far more personalised and specific.
Nonprofit video content allows you to tell an engaging story. You can pluck at your target audiences’ heartstrings while delivering much-needed information – all visible on any mobile device.
As online videos have an audience reach of 92.3%, you need to leverage the power of this content to expand your mission and engagement.
Why Add Video to Your NFP Website
The simple reason to add fundraising or awareness videos to your nonprofit organisation’s website is to reach a wider audience. Video is easily shared across other platforms. It engages audiences with visual, audio, and informational content that helps boost your conversion rates.
Best of all, you don’t need a massive investment. The best practices for crafting your NFP video content only requires a mobile phone to get started. Now, all that is left to understand is where to place the final piece of content on your website.
Top Places to Place Video on Your Website
Homepage Explainer
Your homepage is a gateway for all website visitors. An explainer video lets you quickly showcase your NFP mission and how you approach attaining your annual goals. You can demonstrate rather than tell your audience how you are making a difference in the local community.
Service Page Explanations
Many nonprofits have NDIS-funded services that may not be easy to explain on paper. You may be helping with a specific medical procedure or using a complex system to remove trash from parks.
Either way, a service page explainer lets you inform your target audience of how your services work quickly and efficiently and what benefits you bring.
About Us Storyline
The About Us page of your website is a fantastic place to raise awareness and engagement. Instead of using a long page of written content to explain the story behind your Australian NFP, you can focus on a video that captivates audiences. It tells your story from the beginning to the current day, giving you a powerful tool for fundraising and marketing.
Contact Page Press Package
The video “elevator pitch” is an often-used tactic for external facing organisations. It is a quick 30-60-second video that gives your nonprofit organisation’s who, what, why, how, and when. Whenever you have a press release, you attach this video so the media gets all the facts straight.
Cross-Posting to Social Media
Around 15% of millennials watch 10-20 hours of weekly online video. The most common form of those videos is “short form” (under two minutes). You most likely already posted this content to your NFP social media.
You should also cross-post this content to your website via a social media stream. This ties your branding together and presents a more unified engagement strategy with donors and volunteers.
Blog Videos
If your NFP has a blog or recent news section on its website, you should post video content here that demonstrates your impact and encourages potential donors. That may be videos focusing on thought leadership in your niche, How-Tos, or grand celebrations of recent achievements.
Another tactic is to use nonprofit videos to boost engagement in future events. Displaying a 30-second reel of the fundraising gala you hosted last year may help encourage more visitation and donations leading up to this year’s event.
Employee & Volunteer Spotlights
NFP video content is foundational to your storyline. Using that content form to talk about your volunteers or employees helps solidify your engagement with your community. It puts a face on your organisation and gives them a way to connect with your brand.
Quick Tips for Your NFP Videos
Finding a suitable place for your nonprofit videos to rest on your website is good, but you may be a little lost on where to get started. The trick is consistency. Even a simple video filmed on an iPhone showcasing the background work of your volunteers can do wonders. Some other tips include:
- Focus on Quality: Record all your video content using the highest resolution possible. Most websites and social media platforms will convert that content when you upload for better viewing.
- Pay Attention to Placement: Test where the video is most effective on your website. Monitor data analytics and site visits to see if the landing page or services page is better for an explainer video (as an example).
- Make it Accessible: Your video content must be viewable on mobile devices and accessible to wider audiences. Use captions if possible and have engaging meta descriptions to boost SEO (search engine optimisation) and accessibility online.
- Keep it Short: Sometimes, long-form videos are used, but the best received are short-form videos. The goal is to increase your message’s impact with potential donors and supporters. Keep them short so they are more compelling.
- Test Everything: You don’t want to spend time and effort on video content and then have it not function on your website. Test everything to ensure it is running smoothly across all screen sizes.
- Use an Attractive Thumbnail: The photo you use as the space saver for your video matters. The more engaging and exciting, the likelier your target audience will click to view.
Wrapping Up
When 87% of marketers say video content helps boost engagement and communication with their target audience, you pay attention. Video content is an exceptional method for spreading the word about your NFP organisation.
As most employees and volunteers can film stunning visual media using the smartphone in their pockets, you shouldn’t have a hard time getting started. As long as you test out where to best place this content on your website, you should experience increases in engagement, donor activity, and overall community outreach.
Our team at Web 105 can help. We help create and update websites for Australian NFPs, healthcare providers, and government organisations. Our team of experienced designers and developers knows firsthand how powerful video content can be, and we will help streamline your systems so you can upload it easily to your landing pages.
Reach out today, and let’s schedule a time to discuss your NFP’s website needs.
FAQs
How do I display a video on a website?
There are several ways to display video content safely on your NFP website. You can embed the video using HTML5 coding and a <video> tag. Another popular method is uploading to a standard video site like YouTube or Vimeo and linking to your website. However, we can help build the systems you need so anyone on your team can easily upload directly to your website.
Where do I store videos for my website?
Most website hosts provide a certain level of content storage on their servers. That takes care of most of your needs. If you need additional space, you can leverage tools like Dropbox or Google Drive to host the videos and embed them into the website later.
How do I make a nonprofit video?
Start with a clear message, focus on storytelling, and ensure high-quality video. All of this is easily achieved by using your smartphone. You can also hire professional local teams to manage the details for you. A trick many NFPs use is to reach out to local colleges and ask film students to help out.