More and more Australians are getting up-to-date news from social media. Everything from fluctuating grocery prices to international conflicts is often easier to find on TikTok, Facebook, or X. You’re just as likely to hear about the latest insights into a global war from a respected journalist’s TikTok account as from SBS News.
The same divergence into online influencers as primary sources is happening across every niche. That includes SEO integration for a website. Plenty of influencers not only report on the best SEO techniques but also demonstrate how those tricks are working in real time. Here are the top 6 tips our team at Web 105 sees working the best for Australian NFPs.
Tip #1: Where are Your Press Releases?
Modern press releases (PRs) get a bad rap. Most leaders think they’re only required when there is a big event, like a fundraising gala, or when meeting a mission-critical benchmark. The reality is you can quickly distribute a basic PR for around $30 (if you buy in bulk) and get a ton of instant, high-value backlinks.
Think about it this way. When you have a clear pathway to top news stations, newspapers, podcasts, and influencers, you provide the information they need to maintain their platforms. If there is an opening in the local paper for a quick public interest story and your PR crops up, you suddenly get way more visibility online and off.
Tip #2: Make Your Video Hooks Searchable
Every influencer will tell you to open video content with a hook. That emotional phrase or factoid helps you get views. However, you can combine this hook with the phrases and questions people are most often searching for.
Instead of something like “you won’t believe how many people are colourblind,” change it to “how to address colour-blindness in Australian children.” That minor shift helps you rank better on TikTok, Instagram, YouTube, and other video platforms, because they’re not just social media but also search engines.
Tip #3: Farm Ads from High Traffic Organic Content
PPC ads with SEO are often way over the heads of most NFP leaders. What resonates with teams are ads that drive leads. When you’re building new fundraising campaigns and using ads to get noticed, you want to root those ads in what you know works.
Odds are, your NFP is already doing this. Look at your website’s analytics or how well one post is performing over another. You’re already A/B testing what your audience likes. The trick now is to turn the content that gets the most views into PPC ads. Your best-performing organic posts are a goldmine of winning ad content.
Tip #4: Track Your Best Hooks, Topics, and Impact Statements
In the same way you can use high-performing content for ads, you can also improve your video content performance with analytics. Start a Google Sheet and track all the hooks, topics, and impact statements of other NFPs in your niche or geographic service area.
Ask yourself, what is working and what is not? Is there a specific subject matter that leads to better engagement or a benefit viewers respond to more?
Over time, you can use that information you gathered whenever you’re feeling stuck and need to generate new blog posts, video content, or email marketing scripts for reaching donors and volunteers.
Tip #5: Treat Your Secondary Content as Web Pages
Every once in a while, you’ll search for something on Google and get multiple results from a single source. That source might have a blog post, a TikTok video, a YouTube video, and an AI snippet, all linking back to their website. That is four pieces of high-value content for the price of one.
You can do the same. Modern search engines like Google and Bing are using AI to generate summaries, transcriptions, and snippets. You need to treat all your content, even the stuff that is repeated for different media, as if it were its own webpage.
For every piece of content you put out, make sure it has compelling and keyword-rich components like:
- Titles
- Descriptions
- Metadata
- AI Schema Markup
- Engaging Hooks
- Relevant Visuals with Optimised Alt-text
You never know when a single TikTok video could be the catalyst for thousands in new donations that get you over your fundraising goals.
Tip #6: Integrate AI into Keyword Research (with human oversight)
Keyword research isn’t dead. Long-tail keyword research still drives 70% of online search queries. While AI agent systems can do this research for you at a basic level, you still need human oversight to get the real insights that will make a difference in lead generation and website visitation.
AI can speed up your keyword research. Use modern AI tools to pull lists and draft content, but be sure you’re relying on experts to aggregate and understand how that information will work best for your unique nonprofit. Something that looks good on AI might work for the manufacturing industry, but you want a human to interpret how to use the same insight for your nonprofit addressing underserved youth.
Final Thoughts
Modern influencers are changing how SEO is done. Finding quality, evidence-backed social media accounts to follow can help you evolve how your Australian nonprofit gets noticed, from search engine results to trending Instagram Reels.
Use these tricks to help expand what you’re already doing, but remember to tailor everything to your niche market, local geographic footprint, and target audience.
While you’re at it, consider a new website to stage all that content adjustment. Our team at Web 105 works with Australian nonprofits, healthcare agencies, SMEs, and government organisations. We have modern website design workflows and experienced professionals to create a mobile-responsive, easy-to-navigate website perfect for your NFP.
Call or book a consultation online today, and let’s build something your donors, volunteers, clients, and local community will appreciate.
FAQs
What are the 3 C’s of SEO?
Look for influencers who discuss how SEO is built on Content, Code, and Credibility. Those will be the ones worth listening to for advice.
Is SEO being phased out?
Not at all. SEO is evolving, and you want to integrate modern tricks and tips that will help your website get noticed by the right people. For example, including AI schema markup language so your site is used in AI snippets at the top of a search result page.
What about using influencer marketing?
While you search for quality SEO influencers for new insights and strategies, be on the lookout for microinfluencers in your niche. Hiring them to talk about your nonprofit goes a long way to boosting your credibility and gaining more interest in donor campaigns and upcoming events.