A good conversion rate for any website is around 2% to 5%. That may seem low, but it makes a difference when you’re trying to solicit donor funds and get more of the community involved in volunteering for your NFP’s mission.
Every single visitor who finds your website and clicks to donate money, sign up for an event, or call to become a client is valuable to your mission. Streamlining your website design so you smooth out these conversions is a must-do for any business. Our team at Web 105 works with nonprofits all the time and wants to offer a few tips and tricks we know work best.
Offer Better Images
Large photos that take too long to load or grainy images that look more like the Loch Ness Monster than your recent holiday celebration turn visitors off. Instead of offering insights about your NFP, these images leave a bad taste in your customers’ mouths and end with them clicking away to other sites full of more engaging imagery.
Slow Page Speeds
Speaking of timing, do everything you can to speed up page load times. We live in a time when most users will pull out their smartphones and look for local businesses on a smaller screen. If your Australian NFP’s site doesn’t load quickly, the short attention span of these visitors will send them down to the next item in search results. The faster your site loads, the better.
Abandoned Content
If you’re going to offer content like a blog or social media feed, it needs to be consistently updated. You don’t have to create new content every single day. Something as frequent as a once-a-month article demonstrates to visitors that you care about your business, want to engage with the community and are committed to building your online presence as an expert in the field.
Poor Grammar
People love to play grammar police. Consider how often you come across a news article or favoured book, only to find a sentence with weird grammar or misspelled words. These errors stick out like sore thumbs and lower the trustworthiness of your website. Plenty of free tools like Grammarly or even AI solutions will check your content for spelling and grammar. Not only will your customers appreciate it, but Google will rank your NFP higher.
Lack of Accessibility
Not every visitor has fantastic eyesight or the ability to use physical mouse pads, keyboards, and touch screens. You need to develop a website that is aligned with modern accessibility concerns. This way, your audience can be as broad as possible. This is even more accurate if you are an NFP dealing with disabilities that would negatively impact web browsing, like visual impairments, dyslexia, or mobility issues.
Amp Up Content Quality
The human mind is the most advanced computer in the world. It can tell when you’re relying on cheap or overly “salesly” copy on your website. No one wants to feel like they’re in a cheesy used car lot, being constantly harassed by all types of salespeople. Improve your content so it flows well and reflects the professionalism and empathy of your NFP brand. That quality is what encourages visitors to remain on your website longer.
Clean Navigation
We cannot tell you how often we’ve encountered poor website navigation. Many of the outdated websites from government agencies, healthcare providers, and other Australian NFPs who come to our team for updates need a complete revamping of the menu and navigation. Without that smooth interaction, visitors will likely feel frustrated trying to locate contact information or find out what services your NFP provides.
Industry Related Design
Trendsetters in website design are a lot rarer than you may imagine. You want the familiar words, jargon, and themes of other nonprofits in your field. Visitors will feel uncomfortable dealing with an overly minimalistic design that uses AI-generated content and buzzwords that are uncommon to your industry. A good trick is to ensure your contact info is clear and social media links are spread out. That adds authenticity to your brand, giving you more flexibility in your design.
Pop-Ups and Mobile Responsiveness
The final points we want to mention to boost conversion rates are pop-ups and mobile responsiveness. Your website must be transformed to fit your users’ different screen sizes. Everything from smartphones to tablets to PCs and laptops. If you have too many pop-ups on your website, these smaller screens quickly become hard to use. Test out your site on different devices to ensure it is viewable, no matter what screen.
Conclusion
Conversion rates are the lifeblood of any website. It is a clear metric you are offering a quality website with features and smooth navigation that your audience appreciates. The more you can streamline websites, the better your conversions improve.
Our team at Web 105 provides the in-depth and clean website design you need to succeed. We’ve worked with Australian organisations of all sizes and can help improve your messaging through a responsive and well-laid-out online presence. Give us a call today, and let’s discuss the goals of your updated or new website.
FAQs
What is a conversion rate for a website?
A website’s conversion rate measures the percentage of visitors that engage with different calls to action, content, and other campaigns.
Is a 7% conversion rate good?
Anything between 2% and 5% is considered “good” by most industry standards. What works best for your NFP will vary depending on your needs. Having a 7% conversion rate is a solid response.
How many pages should a nonprofit website have?
This really depends on your unique business, but try to keep things as simple as possible. Always start with the five essential pages of Home, About, Services, Contact, and Support.